30th April 2024, Tuesday

Andaman collection / Orange Tree

Orange Tree and MuseMART unveil their first furniture design collaboration ‘Andaman’ – A Fusion of Tropical Elegance and Unique Artisanal Design.

Lifestyle and design brand Orange Tree has collaborated with MuseMART, the product design vertical of MuseLAB, to launch a new furniture collection ‘Andaman’ that takes a renewed approach to innovative product design with a commitment to uniqueness.

The extensive 23-piece collection, born from the creative synergy between Orange Tree and MuseMART redefines the lifestyle and design ecosystem by marrying tropical aesthetics with modern nomadic themes. From a stylish bar unit to a cosy bed, and a sophisticated dining table to an elegant coffee table, the collection redefines the meaning of design.

Central to the collection are signature elements crafted exclusively from eco-friendly materials—primarily sustainable wood and cane. These elements serve as visual and tactile embodiments of responsible design, making a statement of elegance while representing a conscious approach to design.

Highlighting the use of cane, the collection features intricate cane webbing and weaving techniques, adding visual appeal and tactile richness. This reinforces the collection’s dedication to uniquely artisanal design.

Talking about this collaboration, Gaurav Jain, Founder of Orange Tree, said: “This collaboration is a unique journey and a celebration of the extraordinary design. At Orange Tree, we have always believed in innovation and giving customers designs that offer experience and are not run-of-the-mill. The Andaman collection is an ode to that commitment and a celebration of a collaborative partnership with MuseMART.”

Jasem Pirani & Huzefa Rangwala  for MuseMART, emphasizes, “The collaboration showcases the transformative power of co-creation in furniture design, transcending mere aesthetics to embody a shared commitment to unique and sustainable design.”

The extensive collection invites consumers to reimagine their living spaces with furniture seamlessly blending tropical elegance with distinctive design. Orange Tree and MuseMART envision a future where this innovative and uniquely designed furniture collection becomes synonymous with modern living.

Available at Orange Tree stores/website and online at MuseMART, the collection sets a new standard—an era where co-creation and unique design converge to redefine the way individuals furnish their homes.

Design Essentia Magazine

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