In the heart of Mumbai’s prestigious Kala Ghoda district, a whimsical boutique casts a spell of enchantment that beckons visitors to embark on a fantastical journey through the realms of imagination.
Project Name : Papa Don’t Preach Store
Project Location : Hyderabad, India
Architect/Interior Designer : DesignHex
Principal Architect/Designer : Shimona Bhansali
Photographer: Ashish Sahi, Suryan/Dang, Vishesh Kanani
Text description by the Designer;
In the heart of Mumbai’s prestigious Kala Ghoda district, a whimsical boutique casts a spell of enchantment that beckons visitors to embark on a fantastical journey through the realms of imagination. Crafted by DesignHex, the Papa Don’t Preach store is a captivating tribute to the art of storytelling and the allure of whimsy, designed to leave you spellbound.
The client’s vision was to create a space that would serve as a gateway to fantasy, inspired by the enchanting worlds of J.R.R. Tolkien’s Middle-earth, beloved fairy tales such as Jack and the Beanstalk, and Alice in Wonderland. Shimona Bhansali masterfully translated this vision into a tangible reality, weaving a tapestry of enchantment through meticulous attention to detail.
From the moment one looks at the lavender facade adorned with intricate heart-shaped embroidery, the stage is set for a truly immersive experience. The design theme, aptly dubbed “Fantasy Fairytale,” permeates every corner of the boutique, inviting visitors into a world where imagination knows no bounds. Upon entering, the marshmallow pink infinity tree commands attention, evoking the fantastical adventure of Jack and the Beanstalk. Above, the ceiling is transformed into a star-spangled sky, reminiscent of the magical realms of Aladdin. At the same time, a custom-cut crystal chandelier casts a mesmerising glow akin to the curiosities of Alice’s Wonderland.
Despite the limited footprint, DesignHex has thoughtfully maximised functionality without compromising the design’s whimsical essence. The main couture section takes centre stage, serving as the focal point, while the mezzanine level ingeniously showcases accessories and smaller merchandise, optimising every inch of the space. This intentional integration of form and function points to the design’s ingenuity. Cleverly crafted HDF partitions, resembling a whimsical net, serve as a visually appealing railing for the upper floor and create a sense of continuity and flow within the space. The strategic placement of the infinity tree near the entrance creates an optical illusion of a larger expanse, drawing the eye upwards and diverting attention from the boutique’s compact layout.
The material palette chosen is a harmonious blend of textures and hues, complementing the design scheme with finesse. The lavender limewash paint on the facade stands out boldly and the vivid green PU-coated HDF entrance doors beckon visitors into a storybook world. Inside, cracked mosaic tile flooring flows organically, guiding visitors through the space. Soft pink limewashed walls balance drama and subtlety, allowing the clothing to take centre stage. A custom-made glass chandelier adds a touch of magic, infusing the space with a whimsical charm inspired by timeless tales.
Beyond its captivating aesthetics, Papa Don’t Preach is a nod to the power of imagination and a commitment to sustainability. Locally-produced furniture and consciously selected eco-friendly materials underscore the boutique’s ethos of storytelling and environmental responsibility.
In a world where fantasy and reality often collide, DesignHex has crafted a space that invites visitors to embrace their inner child, revel in the joy of storytelling, and appreciate the beauty of the marriage of creativity and sustainability. The store is a true masterpiece, a place where dreams come alive and the magic of design transcends the boundaries of the ordinary.
Project Name : Papa Don’t Preach Store
Project Location : Hyderabad, India
Architect/Interior Designer : DesignHex
Principal Architect/Designer : Shimona Bhansali
Photographer: Ashish Sahi, Suryan/Dang, Vishesh Kanani
