The idea for this retail store was to use a very monolithic concept so all the design fixtures look like they are coming out of the floor.
Project Name : Brutal Beauty
Project Location : New Delhi, India
Project Site Area : 2400 sq. ft.
Architects/Designer : Sanjyt Syngh
Project Status : Built
Photographer: Atul Pratap Chauhan
Text description by the designer.
This is a retail store located in South of Delhi selling fabrics and home accessories. The idea was to use a very monolithic concept so all the design fixtures look like they are coming out of the floor. So we decided to use Pea White granite as the base. All the functional tables and storage unit are made in Pea White granite giving the entire space a very monolithic feel. We wanted to give the space some character of its own hence we decided to experiment a little bit with different colours. We used an inlay of Black cystal granite and apple green quartz on the floor. This inlay has very sharp angles and it continues along with store. It starts from the ground and goes up the tables, goes down to the floor and eventually climbs the wall. It adds to the brutalist design nature of the space. Some of the walls are cladded with beautiful Arte wallpaper to give it some bold identity. Because the product range on offer is so vast and it is almost oxymoronic in nature, we decided to mix a blend of materials and sensibilities.
To continue with the abstract brutal inlay we decided to use a herringbone wallpaper which will match with the concept of the inlay. Art is a very integral part of our design so we introduced the Science artwork by Kunel Gaur and we don’t like restricting art to the walls so we brought it to the table.
We didn’t want to use the conventional way to display wallpaper which is one of the products the brand sells hence, decided to display the wallpaper in a very abstract manner. The art by Kunel Gaur was apt as it explains the concept. The display rack and the display counters are very monolithic in nature hence made out of Pea White Granite
We wanted to take the inlay colour to the walls but didn’t want to overdo the granite. Hence we chose this stunning silk wallpaper which has a grassy effect. To make the green bolder we chose this green lamp.
Project Name : Brutal Beauty
Project Location : New Delhi, India
Project Site Area : 2400 sq. ft.
Architects/Designer : Sanjyt Syngh
Project Status : Built
Photographer: Atul Pratap Chauhan
