RMDK Architects, New Delhi glorifies retail design with their HSJ jewellery store, merging Indian Heritage with contemporary elegance.
Project Name : HSJ jewellery store
Project Location : Lucknow, UP, India
Project size : 10,000 sq. ft.
Architects/Designer : Ravish Mehra Deepak Kalra Architects
Project Status : Built
Website : www.rmdk.in/
Instagram : @rmdk_architects
Located in the heart of the historic Lucknow city, India, HSJ is a well renowned jewellery brand that offers luxury to the Indian masses.
The HSJ jewellery store, Lucknow is designed by a New Delhi based architecture studio – RMDK Architects, in collaboration with I’m The Centre for Applied Arts.
An Introverted vault, the solid – sandstone facade establishes a bold statement with an elegant surface detailing in gold steel.
Perceived as a Jewel box the building with its solid ornamented facade generates an inquisitiveness feeling among the consumer as to what lies inside it.
The 10,000 sq. ft. retail space is divided into 3 levels as per the assigned functions inside. The ground floor exhibits only Gold, whereas the Upper floor is for Diamond and Silver products. A 2.5 m drop in the ground level has been utilised to create a part basement which appears as a stilted lower ground level at the entrance facilitating parking and entrance lobby.
The entrance is marked by a delicately detailed 30 feet high glass door, allowing a glimpse inside. As one enters the reception lobby, the area involves a colourful inlay pathway inspired by the Meenakari craft, leading to its iconic elliptical elevator with red glass.
This spectacular elevator creates an awestruck definition to the space and acts as a centrepiece to the spiral staircase wrapping it. The elevator opens into a lobby area on every floor with an illuminating ceiling installation establishing a strong visual element.
The colour palette plays an important role in complementing and enhancing the displayed products. Every product section is assigned its own hues of colour.
The Boutique Gold Section sees a predominant use of hues of reds. A 40’ by 40’ hand painted ceiling lends a theatrical touch to an otherwise silent space. Each ornate display frame is designed to look like an antique maestro painting, adding to the opulence of the jewellery.
The Daily Wear Gold Section follows a simpler colour scheme of white and gold with the reception feature wall inspired by pearls.
The diamond section uses hues of Blue. The semi-precious stone counters along with the bull’s eye arch display and white origami floral displays convert each product into a work of exhibit.
The silver section in hues of Purple, is designed in a minimal language to accommodate the mass and chunkiness of silverware while enriching the whole retail experience.
Every corner is designed with sheer intricacy similar to a jewel piece. The store creates balance between traditional and contemporary style, offering a luxury experience to the consumer.
However, the design personifies the true essence of art amalgamating with luxury.
Images by Ankush Maria.
Team RMDK: Deepak Kalra, Shifaa Kalra, Aarushi Kalra, Karishma Ahuja, Preeti Negi, Devansh Das, Pranay Sharma and Soni Rawat.